Businesses, Professionals, & Organizations, Culinary


In 1970 Danielle Moore’s grandmother, the late Annie Mae Moore started baking for her friends and family in Brooklyn, NY. Though she never formally started a store front business, her cakes sold by word of mouth and her customers included many people from the neighborhood. Nothing pleased her more than to see the smile on a customer’s face when they arrived to pick up their cake. It was comfort food at best and the connection was made. Her grandmother realized that a cake, if made with patience, love and homemade ingredients, had the power to make people happy.
One day Ms. Moore’s grandmother took out her glass measuring cups and showed her step by step how to make a cake. Stopping along the way to share precious tips she learned to make a cake unique. During the holiday season, when orders would be in abundance, Danielle would assist her with completing them and later learned she enjoyed baking.

On October 19th, 2004 Danielle Moore’s grandmother lost her battle with breast cancer, during breast cancer awareness month and three days before her birthday. Rather then continue her career as a veterinary nurse, Ms. Moore decided that what her grandmother started and taught in her was far too valuable to let it go astray. What Danielle’s grandmother instilled in her as a teenager is priceless; the ability to bake with patience, love and culinary knowledge that she learned on her own. Danielle has now branded herself as New York’s top pastry chef with her uniqueness and ambitious drive.

Danielle Moore is the founder of the She-Ro Project. Realizing the necessity of the She-Ro movement, Danielle put together a board of five women from a various range of careers, ethnicities, background, and age. Each woman believes in the importance of the women in the world today, the impact of a woman’s strength, and the legacy carried on to each generation after.
The She-Ro Project believed in creating an organization catering to ALL women encouraging them and rewarding them for their greatness, their strength, their positive influence, and to continue paving the way for more “She-Roes” to come.

She-Ro plans on creating workshops that will enhance positivity within all communities, and bringing out the She-Ro in all women! There will also be an annual Awards Ceremony Celebrating and Rewarding the She-Ro’s who have so wonderfully & positively influenced the lives of others and their communities.

Q&A With Danielle Moore

BS:  Would you say this is a rewarding career? Why?

Danielle Moore: I have tried being a Beautician. I even attended school to be a Veterinary Nurse. Since I am a true nurturer, I found that I took to creating desserts like a duck to water. Making people smile and happy is what desserts do. So is what I love to do. Becoming a pastry chef has been rewarding in many ways than one, but as I mentioned before, the satisfaction of my customers is the true reward.

BS:  What other ways have you garnered the title of an entrepreneur?

Danielle Moore: The ability to diversify my business. I have the Kiddie Cookie Academy which is a baking class for children. I also have the Erotic Cookie Academy which is a class catering to the adult population. I find innovative ways to do what I do.

BS:  How do you balance being a single parent, and entrepreneur, and now Chair of a non profit organization?

Danielle Moore: Well my children are both adults and they have lives of their own. I am actually a Grandmother(GASP). That is one of the most rewarding titles that I could have ever gained. When God puts things on your plate, you eat and don’t ask questions…LOL. I balance things rather well. I force myself to go out for leisure. I take time out for family. I am learning how to vacation without doing business. (Note: I said “learning”, I haven’t mastered it yet)

BS:  What is your life long goal?

Danielle Moore: My goal is to leave a legacy not just for my family but for my community. To do my part as a human being. “If I have not positively impacted at least one person my living would be in vain”.

BS:  How do you believe a person can positively influence the Black community?

Danielle Moore: One person at a time. There’s an African proverb that asks “How do you eat an elephant?” and the answer is “One bite at a time”


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