Latisha Daring is a true visionary with a keen eye for trend and unique style. Born in Brooklyn where trends begin and end, she began to understand the power of individuality. In 2000 she decided to leave the world of big box retail, and develop her own retail environment in a Borough that she knew was untapped for contemporary style. Over the years Pieces became destination for hard to find labels, trendy brands and independent designers. For 10 years Pieces culminated and celebrated style. In the Spring 2009 Latisha was inspired by the recent birth of her daughter and decided to develop a brand that embodied everything that giving birth does to a woman.She often says “Life begins as a woman once you have brought forth life”. Ashtyn speaks to every woman and her sense of style.
Self expression through form and fit are key elements of this brand. Appealing to all women from all walks of life there is definitely a unified sophistication unlike any other contemporary brand to date. Though in its infancy stages, Ashtyn has set out to make a mark and identifies itself as the brand that every woman will live in. Details that have just the right touch to make a statement when worn, is definitive of the Ashtyn brand and its Designer Latisha L. Daring.
With over 22 years of retail under her belt this designer knows her customer, her form, her shape and focuses on the key element of functionality in the lives of today’s modern woman. Edge does not have to be profound or minimal. The balance of what makes a woman feel good must be represented in her clothes. When you are expected to do it all you must look good doing it!
Q&A With Latisha Daring
BS: After successfully running a business in the retail industry for 10yrs, what is the most important lessons you’ve learned?
Latisha Daring: Lessons I’ve learned has been the goal is always bigger than yourself, and that is the only way blessings will continue to come. Never put all of your eggs in one basket. True wealth and financial freedom means having multiple streams of income always working even when you are asleep. Family is my most important asset time is my only commodity all we can do is spend it wisely. God 1st, Husband 2nd, Children 3rd.
BS: You’ve remained iin the fashion industry and have begun a beautiful and classy line ASHTYN. What previous designers are your inspiration?
Latisha Daring: Designers that inspire me are Rachel Roy, Zac Posen, Diane Von Furstenberg, Catherine Maldrino.
BS: Will you ever return to retail? Why or Why not?
Latisha Daring: I do Pop Up Shops every season in terms of retail not really interested in doing full time retail anymore in NYC. My focus going forward is to build a global brand. I want to continue to move into new markets and build my clientele globally.
BS: How can the public view and purchase your line?
Latisha Daring: Ashtyn is available online @ www.ashtynonline.com
BS: How important is giving back to the community? In what ways have you done so?
Latisha Daring: I am making giving back to the community a priority. By sharing both my experiences and lessons with other female entrepreneurs as well as young women with ambitions aspiritions.